Work · Print / editorial
What I did
A large-format sign for Holzbau Pappelbaum: outdoor advertising that works at a distance and speaks for the business in any weather.
A sign gets one second of attention, often from a moving car. So: clear typography, legible from far away, reduced to the essentials. Who the business is, what it does, how to reach it. Anything else would be decoration at the cost of impact.
I designed the sign to match the business's presence, whose website I also built, from concept and large-format layout to the print files. That turns a sign into a mark people recognise.
Insights
