What I did
A trade fair presence in large format: the stand graphics for Inveda.net at DKM 2025, the leading fair for the insurance and finance industry.
Large formats follow their own rules. What looks good on screen turns to mush across three metres. Visible from afar, a clear hierarchy, few messages: the design has to work in passing, against the bustle of the fair and the neighbouring stands.
I developed and designed the stand, from the graphic design and large-format layout to production-ready print files. A brand presence that works at a distance and opens conversations at the stand.
