What I did
Renting, buying and servicing forklifts: a trade-customer business where being reachable and having an overview are what count. The site had to organise the range without maintaining a catalogue.
The result is a clear presence with rental machines, service and used forklifts at a glance, with direct contact routes for trade customers. Tidy rather than crowded.
The special part is underneath: a dynamic CMS with a tag system that automatically places content in the right spots on the site. It's connected to Claude via MCP, so content can be edited straight from the chat, and new entries land automatically in the templates I set up for them. Updating the range here means writing a message.
Trade customers find what they need in seconds, and call with the right question. And the operator keeps his range up to date without ever opening a CMS backend.
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