What I did
Montovia rents furnished housing for workers to business clients. Professionally organised, but so far without a face of its own. Its market presence needed a brand that conveys reliability in a B2B setting without feeling generic.
The result is a complete corporate design: a logo developed from three worked-out drafts, a colour system, a typography definition and a style guide that carries all future print and digital applications. Plus the first everyday application: the business card.
The style guide is more than documentation. It makes the brand scalable. Every future application, from letterhead to website, draws on the same rules instead of deciding anew each time.
The result is a consistent, recognisable presence that lets Montovia meet business clients like an established partner, from the first handshake.
Insights
